Kizspy | Question: 20 (Choose 1 answer)
Which of the following best describes what a persona is and how persona are used in SEO?
A. Personas is the general term used by researchers and testers in usability testing.
B. Personas are concrete representations of data from your audience analysis used to make decisions about SEO strategy such as keywords, content tone, and content topics.
C. Personas are carefully defined characters used in marketing and commercials geared toward your audience's driving motivations.
D. Personas are avatars that welcome visitors to your site and help increase repeat traffic.
