Kizspy | Question: 46
(Choose 1 answer)
Which of the following accurately describes what made 7th generation's content marketing campaign successful?
A. They made an interactive website where customers could get answers to any question they might have about their eco-friendly products.
B. They focused on creatively displaying and highlighting their eco-friendly consumer packaged goods and products in videos on YouTube.
C. They focused on creating content about eco-friendliness, and positioned themselves as a health and wellness company that just happens to produce consumer packaged goods.
D. They relied on using generic content that appealed to a broad audience without any targeted messaging.