Answer (Choose 1 answer)
Buchan Molding manufactures plastic tubing used in various industries. Which of the following represents the best way for Buchan to gather customer satisfaction data about the service received during the lengthy,complicated transactions common in its business?
A. Conduct a telephone survey.
B. Send a comment card with the customer's order.
C. Send a letter of inquiry.
D. Visit each customer personally.
El 31
