(Choose 1 answer)
A tour operator focused on responsible tourism encounters increasing pressure from investors to maximize profits by expanding their client base. To maintain their ethical principles while achieving financial sustainability,which of the following approaches would be MOST effective?
A. Lowering tour prices and offering discounts to attract a wider audience.
B. Partnering with mass-market travel agencies to increase booking volume.
C. Developing niche tours with higher price points for environmentally conscious travelers.
D. Investing in marketing campaigns that emphasize affordability over sustainability.
Q: 36
