(Choose 1 answer)
A destination management organization (DMO) is conducting research to identify the most effective communication strategies for engaging with millennial travelers. Which of the following research findings would be LEAST relevant to informing the DMO's communication strategy?
A. Millennial travelers prefer personalized and authentic communication experiences.
B. Millennial travelers use social media as a primary source for travel information and inspiration.
C. Millennial travelers are more likely to respond to messages that emphasize social responsibility and environmental sustainability.
D. Millennial travelers value experiences over material possessions and seek opportunities for self-discovery.
40/50-CAP
Q: 44
