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Questions
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Reading 1/1:
PART 1
Listen to some information about Starbucks, then choose the best answer A, B or C. You will listen TWICE.
1) Where did Starbucks get its name?
A. From a book character
B. From a historical figure
C. From a novel author
2) In 1987, how many stores did Starbucks have?
A. 7
B. 17
C. 70
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3) How did Schultz come up with the principle related to the coffee standards?Italy and was impressed with their service.
A. He visited a coffee bar in B. He tried coffee in Malaysia and thought it tasted great.
C. He went to a café in Seatle and really enjoyed the coffee there.
4) What did Starbucks do to demonstrate the principle "Make diversity an important part of the business style"?
Starbucks sold a wide variety of products for different customer needs.
B. Starbucks opened 300 stores in Japan.
C. Starbucks opened as many stores as they could to gain international success.
5) Why did Starbucks make wireless Internet connection available in its cafés?
A. To develop their own wireless Internet service
B. To catch up with the development of technology C. To improve customer satisfaction
6) What is NOT an example of Starbucks final business principle "Contribute to the community and our environment"?
A. Promoting a basketball player on pre-paid cards
B. Doing charitable work
C. Lowering the total amount of waste
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