TRS501_-_FA_2023_-_B3W_-_RE_-_READ_1338.webp

1) IST OF HEADINGS
A. Choices of names that are based on customers' impression
B. The effect of Japanese culture on global fashion brands
C. A challenge that cultural globalization creates for companies
D. Criticism caused by a strategy of choosing names
E. Easy-to-understand rules for choosing an effective name
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