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[4] By looking at the changes to the customer's lifestyle and needs, we sometimes realize that there might be better ways to serve them. Customers who do not have a lot of time might prefer to have their food or their shopping delivered to their homes, or they might like to do their banking online rather than in an actual bank. Not all innovation will bring success to our businesses.
but it can give us the opportunity to grow and learn more about what we do and what our customers might want.
Questions 1-4:
Match the following ideas [A-D] to the numbered paragraphs [1-4].
Write the LETTER ONLY.
A.Responding to customer expectations by changing what is on offer.
B.Carefully choosing an efficient technology over the one that's just appealing.
C. Offer other ways to serve the customer.
D. Suggesting a new product or service to reach new customers.
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