Kinshell says that the finding that red also has an advantage in human sporting events dose not surprise her and she adds that the idea of the study is very clever."
EHill and Barton got the idea for their research because of the role that the colour red plays in the animal world. Red seems to be the colour species, that signals male dominance, Barton says. They thought that there might be a similar effect in humans." Setchell, the primatologist.agrees: As Hill and Barton say, humans redden when we are angry and go pale when we re scared,These are very important signals to other individuals
FAs well as t Setchell, another study demonstrates ffect of red among birds. In an experiment, scientista put red plastic rings on the legs of male zebra finches and this increased the birds success with female zebra finches. Zebra finches already have bright red beaks, so this study suggests that, as with Olympic athletes, an extra flash of red is significant. In fact, researchers from the University of Glasgow say that the birds brightly coloured beaks n indicators of health. Jonathan Blount, a biologist, says that females of many species choose to mate with the flashiest males. Now, Blount and his colleagues think they have
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