(Choose 1 answer)
Which of the following is the "delivering on the ground" role of DMOs as defined by the United Nations World Tourism Organization (UNWTO) & A Practical Guide to Tourism Destination Management (2007)?
A. Implementing or executing plans, strategies, or actions in a practical or tangible manner. Translating ideas or intentions into actual results or outcomes by actively working on the tourism or practical aspects of a tourism product.
B. Destination promotion, unbiased information services, operation and facilitation of bookings, and customer relationship management.
C. Managing the quality of infrastructure, product development, technology and related industries and procurement. This means ensuring that tourists get the experiences that they were promised.
D. Managing the quality of tourist experiences, training and education, and business advice. This means the DMO must ensure that whatever has been promised in its marketing is actually delivered to tourists.
Exit 18
