(Choose 1 answer)
Which of the following is a DMO role as identified by Destination Consultancy Group (DCG, 2012)?
A. Leadership and coordination: Setting the agenda for tourism and coordinating all stakeholders' efforts toward achieving that agenda.
B. Leading and coordinating: Leading and coordinating the efforts of all the stakeholders in tourism within the destination, the DMO is the focal organization for ensuring the appropriate use of all the elements of a destination (attractions, amenities, accessibility, human resources, image and price).
C. Marketing: Destination promotion, unbiased information services, operation and facilitation of bookings,and customer relationship management (CRM). The DMO's marketing efforts are mainly designed to get people to visit the destination.
D. Marketing: Promoting and creating awareness about tourist destinations, attractions, accommodations,transportation, and other tourism-related services.
Exit 46
