(Choose 1 answer)
The PRICE model is derived from the destination marketing system (DMS) which involves answering five questions in a sequence of steps:
A. (1) Where are we now? (planning and research) (2) Where would we like to be? (planning and research) (3)How do we get there? (implementation) (4) How do we make sure that we get there? (control) (5) How do we know if we got there? (evaluation)
B. (1) Where are we now? (planning and research) (2) Who would we like to be? (planning and research) (3)How do we get there? (implementation) (4) How can we get there? (control) (5) How do we know if we got there? (evaluation)
C. (1) Who we are? (planning and research) (2) Where are we now? (planning and research) (3) How do we get there? (implementation) (4) How do we make sure that we get there? (control) (5) How do we know if we got there? (evaluation)
D. (1) Who we are? (planning and research) (2) Where would we like to be?(planning and research) (3) How do we get there? (implementation) (4) How can we get there? (control) (5) How do we know if we got there?(evaluation)
Exit 50
