Answer (Choose 1 answer)
Which of the following definitions best describes 'personas' used in User Segmentation?
A. They involve detailed research into real-life individuals.
B. Personas are specific psychographic profiles based on research studies and test users, used to guide the process.
C. They consist of raw data accumulated from researching multiple individuals.
D. Personas are short imaginary biographies of people who represent members of your target audience.
Exit 23
