Kizspy.me
In this assignment, you'll be applying your knowledge of UI/UX design principles to
redesign an existing website, which is LovenFresh Flower:
https://www.shoplovenfreshflowers.com/. The goal is to enhance user experience and
improve usability of the current website.
1. Briefly describe the primary target audience of LovenFresh Flower. Include
demographics, interests, and potential needs,... (1 pt)
2. Identify and explain major usability issues on the current website. Explain why
those issues are problems for the user and how it affects their experience (50-100
words) (1pt)
Consider these aspects belows:
- Navigation system
- Content Relevance & Logic
- Effectiveness and efficiency of functions
3. Outline the key highlights of your redesign and how they improve the user
experience (50-100 words) (1 pt)
4. Redesign wireframes with clean layout, suitable interaction and proper contents in
Figma to address the usability you have mentioned (5 pts), include:
- Homepage
- Product List Page
- Detail Product Page
- Cart Page with added product
- Check out Flows (Details to Payment) Flows
5. Make a clickable prototype to demonstrate the solutions. (2 pts)
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