Kizspy | Question: 13 (Choose 1 answer)
Which of the following statements is false about source credibility?
A. The persuasiveness of a low credibility source may decline over time due to the sleeper effect phenomenon.
B. High credibility sources are more effective than low credibility sources when they are arguing for a position opposing their own best interest.
C. A low or moderately credible source can be more effective than a high credibility source when the receiver has a favorable initial attitude or opinion.
D. A very credible source is less important when the audience has a neutral position, and such a source may even be less effective than a moderately credible source when the receiver's initial attitude is favorable.
E. High credibility sources are not always more effective than low credibility sources.
