(Choose 1 answer)
Which of the following is NOT a way of reducing the burden for a respondent to participate in your survey?
A. Asking people who use a site's shopping cart how they feel about that experience.
B. Keep the survey as short as you can without compromising quality.
C. Reduce the complexity of questions by making them easy to understand.
D. Asking one group of respondents to forward the survey invite to their social networks.
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