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Vol 8
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Multiple Choices
What can UX researchers do to minimize the impact of confirmation bias?
Answer (Choose 1 answer)
A. Wherever possible, have user tests conducted by neutral third parties who have no investment in the outcome of the test
B. Recruit only family and friends as participants, since they will be more honest about their feelings
C. Researchers should trust their intuition when analyzing test results, rather than seeking to be systematic and impartial
D. Ask participants the same questions at least 3 times, in order to confirm that the answers accurately reflect their feelings
