Đề Thi PE PMG201c - SP26 - PE1

[Shoji97]

PMG201c - SP26 - PE1

 

[phunne123]

SP26_PMG201c ​

I. ANALYSIS​

Đây là một Communication Campaign Project quy mô quốc gia. Điểm đặc biệt: nhiều stakeholder (nhà nước, trường học, KOLs), scope lớn (12 videos, community, 500 schools), và KPI đo lường impact (reading time). Keywords: Project Charter, SMART Objectives, Communication Plan, Milestones, Dependencies.

II. PROJECT ANSWER​

Request 1 – Project Charter Statement​

Project Name: Read Every Day – National Youth Reading Campaign
The purpose of this project is to address the declining reading habits among teenagers and young adults by promoting a nationwide reading culture through digital media and community engagement.
This campaign aims to leverage social media platforms, educational institutions, and influencers to encourage daily reading habits and increase awareness about the importance of reading.
Scope Constraints: The project includes producing 12 viral videos, organizing a book review competition, building an online reading community (Viet Book), and coordinating reading corners in 500 schools. It excludes long-term policy changes and physical book distribution at national scale.
Time Constraints: The project duration is fixed at 6 months. All deliverables must be completed within this timeframe with no extension.
Cost Constraints: Total budget is VND 1.8 billion. All activities must remain within this fixed budget with strict financial control.
Quality Constraints: Campaign success is measured by engagement metrics including total video views, number of participating schools, and measurable increase in reading time.

Request 2 – SMART Objectives​

Objective 1: Achieve at least 10 million total video views across platforms within 6 months.
Measurement: Platform analytics dashboards.
Objective 2: Engage at least 500 schools and universities nationwide.
Measurement: Official participation records.
Objective 3: Increase average reading time among participants by at least 20%.
Measurement: Pre- and post-campaign surveys.

Request 3 – Communication Plan​

Stakeholder	Information	Purpose	Frequency	Method	Responsible
Project Team	Tasks, progress	Coordination	Weekly	Meetings	PM
Ministry Sponsor	Budget, KPIs	Approval	Monthly	Reports	PM
Schools	Campaign details	Participation	Bi-weekly	Email	Coordinator
KOLs	Content guidelines	Alignment	Weekly	Online	Marketing Lead

1. Project team (Project internal)​

   1. Information:
   2. Purpose:
   3. Frequency:
   4. Method:
   5. Responsible:
2. Kim Dong Publishing House (Organization internal)
3. Student (External)

Request 4 – Milestones & Dependencies​

Milestone 1: Campaign Planning Completed (Month 1)
Milestone 2: Content Production & Launch (Month 3)
Milestone 3: Campaign Execution & Engagement (Month 6)
Activities:

1. Name: description of….
2. D
3. D

Relationships:
Content Planning → Script Writing (FS)
Script Writing → Video Production (FS)
Video Production → Publishing (FS)
Publishing → Promotion (SS)
Promotion → Engagement Tracking (FS)